Our Aim

We want to introduce every adult and child to the benefits of healthy and great tasting food. Getting children excited about eating more healthily is one of our primary objectives. So by distributing our food through local primary schools, we can educate the school children and their parents about the virtues of freshly grown, healthy food.

We get the food direct from local farmers, load it up in our refrigerated vans on a Friday afternoon and set up our ‘market-stall’ at a number of primary schools before pick-up time on a Friday afternoon (term time). We chat to parents whilst they collect their food, encouraging them to try the recipe included and offer an extra piece of juicy fruit to the children as a snack 'for the journey home'.

Our Mission

Our mission is to encourage and educate families and children about healthy eating and influence their future shopping habits.

What we promote

GET

GREAT QUALITY

FRESH FOOD

HELP

YOUR FAMILY TO EAT

HEALTHILY

INSPIRE

OUR CHILDREN  TO BE

INTERESTED

IN HEALTHY FOOD

LEARN MORE

ABOUT COOKING

FRESH

& MAKING THE MOST OF

FAMILY MEALS

NO HASSLE

PICK UP YOUR

GROCERY BAG

WHEN YOU COLLECT YOUR

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CHILDREN FROM SCHOOL

What We Have Achieved

Within the first year, we created a successful ‘grocery bag’ pilot project in Staffordshire, including;

  • Establishment of successful partnerships with 9 local primary schools as delivery hubs (across 8 sites).
  • Creation of an ‘essential’ grocery bag in partnership with 6 suppliers including meat, vegetables & fruit.
  • Use of existing distribution networks to deliver into the schools once every two weeks.
  • Establishment of a small network of volunteers to help with packing and delivery each week.
  • Completion of a baseline study for each school of parental shopping habits and food-related health awareness.
  • Increase in the number of families reached at each school to circa 65 families per week.
  • Running of a competition to encourage parents to engage with us via a survey on the difference (if any) the food bags make to them.

Feedback on the project

We've recieved great feedback from families. Take a look!

  • I would like to say how much we appreciate this fabulous service to our parents. I can’t think of any other parent engagement activity that has had so much positive impact on the daily lives of our children and parents. It’s fabulous to see our parents so positive and keen to chat about what they’re going to cook this week to feed their families. It can only be a good thing seeing children helping parents to choose their fruit and vegetables!

    Healthy eating and healthy living is very important to the life chances of our children, so getting the parents working alongside our organisation is paramount to everyone’s success.

    PTA member at St Nathaniel’s Academy
  • Last Friday when I went over to a parent and asked what they had got in their bags they excitedly said, "My kids will be so excited when they see all the fruit they can have. I'm looking forward to the sausages."

    Moorhill Primary School Teacher
  • Just picked my first bag up, really happy with it, thank you x

  • Wonderful fresh food, so happy and so helped me to introduce fresh food to my kids and they like different things we make thx so much appreciated

  • The packs are great and we get some great meals out of them. Thanks so much!

  • We were one of the first to try the bags out. My youngest would only eat dry food like nuggets fish chips mash sweetcorn. HE now eats a large range of foods he loved the spicy chicken and sausage casserole today at school. We now cook as family instead of different meals for each child. We now make our own sauces and soups. He came home from school today and told his dad I love Sally’s recipes they are tasty!

    Sarah Adams
  • What an amazing scheme! I collected my fresh produce for the first time today and think its absolutely brilliant! My boys can't wait to get cooking :) thank you!

    Vikki Grace
  • This is such a great idea, I've been really happy with everything I've received over last few weeks! Brilliant scheme.

    Emma Osborne
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